We have some Kansas City SEO clients that choose not to blog at all, and still expect to rank higher than their compttion that posts blogs frequently. Blogging should be a part of every companies overall SEO strategy, especially if they expect to rank higher in the search engines. I often hear clients complain that you can only write about a product or service so many times before there is nothing to write about. I find this statement to be not true. Potential clients always have questions, therefore there is also something to write about. There are alway ways to put a different spin on your products or services that make for an interesting read Know you keywords.
Matt Cutt’s held up a flash drive at a WordCamp in 2009 and asked everyone to write down what term they would use in a Google search to find this product. Surpriingly, there were several answers such as a , flash drive, thumb drive, usb drive and so on, you get the point. That’s why it’s so important to know how people search for your services and products.
How do I find the right keywords?
There are many ways to do this, but below I will describe a few:
Google Adwords Tool
Look at your competitors website
Use Common sense
When you write a blog post, use your keywords, but be careful not to over use them in a post as this could cause the opposite reaction. This is often referred to as keyword stuffing.
As a top SEO Company in Kansas City, we work hard to help clients rank by educating the website owner, and showing them examples of our own work. We also provide SEO services to produce fun and exciting content for our clients that don’t have time to write themselves. I sometimes use the excuse that I don’t have time, but here I am in the Denver airport with 15 minutes to spare writting this post.