SEO or search engine optimization is defined as the process of enhancing the ranking of a website or a web page in a search engine’s organic search results. In this era of tough online competition, it deserves an utmost importance, because higher the frequency of a site in search results, higher its number of visitors. As a part of Internet marketing strategy, SEO involves the working of search engines, terms or keywords entered into search engines and which search engine is used by most of the target audience. There are many SEO companies that deal with optimizing a website and they hire a good number of SEO consultants to perform this task.
Recently, there were lots of rumors about the future of SEO. Many have begun to spread the news that SEO is going to die. This was because Google, the pioneer search engine, has made some significant changes in its searching technology that are going to be a part of its long term strategy. Therefore, Google is trying to push away the people from prudent SEO behavior towards a better strategic approach.
Also, some people also say that social media is going to overcome the search engines. This might create problems for a SEO consultant working in a typical SEO company. According to a research, more than 90% of consumers rely more on the recommendations from friends and family. So, the search engines have begun to consider the social connections of a person who is making the search. In December 2010, Google and Bing have confirmed the popular social media sites such as Facebook and Twitter do make an impact on SEO. But, still it will be very inconvenient to assume that social media will overcome SEO, rather it will add value to it. SEO consultants should try to work on a marketing platform where social media and SEO are fully linked. In that way, they can help a SEO company raise profits.
As we have seen above, we can say that SEO is not going to die, but it’s evolving itself. If SEO will die, then surely will social media also. A positive change seen into this direction is that search is growing into a bigger and a better marketing channel. It has included social factors, capturing all its great features and leaving out the unnecessary information. There are chances that the techniques of searching will change again. The way search engine optimization works will also change in the future. In that case, we can say the old SEO is dead, and a new way of SEO is born.
Now, let’s talk about its future. As the SEO is evolving, the social media will evolve as well. There will be a better approach for a SEO company and its working SEO consultant. We all know that the technology is constantly changing and it’s making a great impact on the user behavior. We used to search information via desktops earlier, now we are giving voice commands to smart phones to search. Therefore, we can say SEO is not going die but it’s going to be better with the technology.